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Outreach: Spread the Word
Every city and town in the U.S. has an amazing community radio station in its future, but only if an amazing local group learns about the chance to apply for a license in time. We need your help to find these groups this spring.
Prometheus is asking our allies for outreach help to connect with community groups from April through June. With an FCC filing window in October 2013, we will need the summer and fall to help those groups prepare their applications. The outreach work we do in the next four months is key to achieving the promise of the Local Community Radio Act. Help progressive voices to grab a slice of the FM radio dial.
Check out the resources and materials below to learn how you can help spread the word. Tell us you want to volunteer on the sign up page, and we'll be in touch!
Click here to view a list of our Outreach Partners.
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Tired of corporate media? Nonprofits can apply for free FM radio licenses this fall! One-time only. Register for this month's webinar to learn more. Get on the air! http://www.prometheusradio.org/webinars
> RT. People of color own less than 7% of all radio licenses. We can change that this October. Join this webinar. http://tinyurl.com/cxkd38v #LPFM
> RT. Video: What would you do with a community radio station? http://youtu.be/RZGvRuPKwAk Nonprofits can apply 1-time only this October!
Subject Line-- You're Invited! Webinar 4/24: Get on Air- Building community radio stations for social change
Webinar: Get on the Air!
Building community radio stations for social change
Building community radio stations for social change
This October, nonprofits, labor unions, and community groups will have a one-time chance to apply for free FM radio licenses in cities and towns across the country! The time to get ready is now. How could community radio support your organization's work? What’s involved in applying for a license? How have other people-powered radio stations made a difference?
Get on the Air! Building community radio stations for social change
April 24, 2013
8 - 9pm EST/ 5 - 6pm PST
Register now for free
If you can't attend the webinar but would like to receive updates please sign up here.
In a time of increased media consolidation that drowns out diverse voices, the community radio initiative presents a tremendous opportunity to highlight local issues in cities and towns across the country. It's the biggest chance in a generation for communities of color, women, and workers to own the airwaves. Is there a city where you want to grow your base and build your media presence? What if we had a progressive station in every state capitol? Check out availability estimates in the top 150 markets and forward this email to others.
This hour-long webinar will teach you all the basics to start or support a new community radio station. We'll share the history and impact of low power FM radio, nuts and bolts of the FCC application process, and free tools to help you get started. There will be time for questions and answers. This is the starting point to getting on the air!
Check out our new video: What would you do with a community radio station?
Sign up for free updates if your group wants to learn more about how to start a community radio station.
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Expand Community Radio
“For our migrant communities here in Arizona, community radio would give a voice to people who rarely get to speak for ourselves in the media. Anti-immigrant voices dominate the airwaves. Community radio can help us tell our own stories, share news and information, and get organized."
- Carlos Garcia, Lead Organizer with Puente Arizona
Local nonprofits, workers, and community groups will soon have a one-time chance to own and control media outlets nationwide. The recent passage of the Local Community Radio Act was the culmination of a successful ten-year organizing campaign by the Prometheus Radio Project and a diverse coalition of groups to give communities a voice over the broadcast airwaves.
On October 15, 2013 nonprofit organizations across the country will have a historic opportunity to apply for thousands of new noncommercial FM radio licenses, known as Low Power FM (LPFM), including availability for the first time in urban areas!
Radio is still the most commonly used form of mass media today - with 90% of Americans listening to radio each week. However, most radio stations are owned by just one company, Clear Channel (which may explain why you hear the same songs and commercials over and over!) Most of the media we see and hear, including television, radio, books, billboards, and magazines, are owned and controlled by a handful of giant corporations. Their purpose is primarily to make money by selling advertising. This compromises media content and undermines the democratic potential of a free press.
Community radio stations, on the other hand, feature diverse voices broadcasting independent local news, local music and arts, and compelling programming that's absent from the profit-driven airplay of corporate media. Community radio can amplify the voices of people addressing important issues in their communities. They have proven to be powerful organizing tools for exposing government corruption, cleaning up toxic waste, winning better working conditions, and promoting local arts and culture. Integrating new technologies allows these stations to have a powerful local and global impact. Read stories of how groups currently use radio to transform their communities.
Now, as the U.S. faces deep economic and social challenges, the largest expansion of community radio in our history offers a powerful tool to communicate and organize. Prometheus Radio Project is supporting hundreds of social justice groups and historically marginalized communities to build a new wave of people-controlled multimedia radio stations.
How could a community radio station transform your community? How could hundreds of them transform this country?
Sign Up Now to Receive Free Updates – Prometheus' email list will provide you with everything you need to know to help start stations in your area and beyond.
Zip Code Channel Check - Will there be a frequency available in your location? Find out now.
What is Low Power FM? - Learn more about the future of community radio!
Radio Summer Toolkit Download this comprehensive toolkit of information, materials, and additional resources to spread the word about community radio!
Introduction to Community Radio On this page you'll find a list of materials to help you get familiar with Low Power Radio, so you can more effectively communicate about community radio on tour.
Popular Education Tools Here are some ideas for workshop actvities you might use to help groups think collaboratively about using media for social change.
Contact Kit We want to know who you meet along the way, so we can connect them to resources about getting an LPFM. Read how you can make sure we keep in touch with the people you reach here.
Sign up to Volunteer and we'll support you through the process with additional training, resources, and one-on-one assistance!
- Find your partners. If you're not already working with others, find a local organization or a few friends to help host a presentation. Working with others will boost turnout, help with logistics, and maybe even form the basis of your new community radio station. Decide who you want to reach with your event-- what voices are missing in the media landscape in your area? Immigrants? Youth? Progressives? People of color? Who are the leaders in these communities, and what organizations might have the resources to support a new station? Knowing who you want to reach will help you target your outreach and plan your meeting.
The presentation can be an in person event or a conference call or webinar. Get in touch with Prometheus if you would like one of our staff members to Skype in to present, answer questions, or lead a webinar for your group.
When you create a list of partners then we will send you a sample email you can use to invite them to an event. If you are coordinating with multiple groups it may be easier to create a free Doodle account to invite folks. This gives the people you're contacting a few possible meeting dates and time slots so you can clearly see which dates/times work best for folks. To create a Doodle account click here.
- Book a location. Public libraries, churches, schools, and community centers often have meeting rooms available to the public at no cost. Local non-profit organizations are often willing to donate space as well. (If you get stuck, contact Prometheus and we'll see who we know in your area.)
- Advertise your event. The best way to reach a diverse crowd is to do diverse outreach-- not everyone is on Facebook or checks it regularly. Definitely use Facebook and other social networking tools to spread the word far (Facebook and Twitter make it easy for others to re-post your announcement). But be sure to also post your announcement to local listserves or on bulletin boards in popular spots. Call people and send text messages. Place an announcement in your local paper or alternative weekly. Ask local organizations to send the announcement to their members. Partnering with other organizations is an easy way to connect with folks you normally couldn't reach. And be sure to let us at Prometheus know, so we can send the announcement to our contacts in your area.
- Create an agenda. We provide Sample Agendas in this toolkit that you can use or modify. Also check out our Popular Education Tools for activities to engage the group in thinking creatively about the possibiliites for community radio.
- Gather and print copies of materials. Be sure to bring big paper and markers to take notes during your meeting, and post a big copy of your agenda for participants. Use our Contact Kit to collect attendees' contact info and share it with Prometheus so we can offer them additional support, resources, and technical assistance to start a station.
- Send reminders and call key participants. This step is key. It's a busy world, and for most people, your event will be one of many on their calendar. If you know some of those who are planning to attend, a quick phone call reminder asking if they can still make it goes a long way. It's usually a good idea to call or email the day before, and then send a text message reminder an hour or two before the event.
- Host your event!
- Follow-up with Prometheus. Let us know how the meeting went, and feel free to send us any questions that came up that you couldn't answer. If you upload your contact list (see Contact Kit) we'll send you a free t-shirt!